ListMint ListMint
listmint.us · v3.4 just shipped — schedule a campaign, pause whenever

Slow your roll.
Flexible newsletters
that actually work.

ListMint is email for small businesses that don't run on a content calendar. Send three blasts in a Tuesday afternoon. Skip a month. Pick up where you left off — no streak, no penalty, no marketing theater.

Start sending free Take the 90-second tour
✓ 1 emails / mo on the free plan✓ No credit card to start✓ Import your old list in a minute
Campaigns / Drafts / Sunday drop · Sept 14Draft saved
ToGenre · MysteryEngaged · 60d2,134 recipients
SubjectSix excellent used mysteries just landed
Six excellent used mysteries just landed
Two Highsmiths, a battered Hammett, one signed Tana French. They won't last the week — come by Thursday or reply to hold one.
Hold a copy →
Scheduled · Thu 10:00 AM CT· DKIM · DMARC pass
Trusted by small businesses that hate Mondays
Foxglove BooksCedar & PineAvenida SpaCaravan ImportsNorth Field GoodsHalcyon Studio
Why ListMint exists

Email shouldn't demand a content calendar. It should fit your life.

Most newsletter tools were built around the fiction that you'll ship on schedule, forever. Real small businesses don't. ListMint is light when you're quiet and fast when you're not.

01 — Pace
Send when it matters, not on a streak.
Three sends in a day or one in a quarter. We don't penalize irregular schedules, and neither do inboxes when your domain is set up right.
02 — Restraint
Segments over blasts.
Reach 200 of the right people instead of 20,000 of the wrong ones. Built-in exclusions keep you from torching engagement on a slow week.
03 — Honesty
No "AI marketing partner" garbage.
We have AI where it earns its keep — drafting a subject line, suggesting a segment cut. Not narrating its own brilliance at you.
04 — Cost
Priced for businesses with a P&L.
Pay for sends, not seats. Pause your account between campaigns and your send bill goes with it. With a basic account we keep your profile regardless. Scale-to-zero is a feature, not a hack.
Real businesses, irregular sends

Built for the businesses newsletter tools forget.

Three customers, three rhythms — none of them on a Monday-9am cadence. ListMint adapts to the shape of the work, not the other way around.

Profile 01 · Independent retail
Foxglove Books
@foxglovebooks · Bellingham, WA

"We don't have a marketing person. We have a buyer with strong opinions."

1 / mo avg
Sends per month
11 segments
Reader genres
62%
Open rate

The bookstore that only emails when something good comes in.

Foxglove sells used books, mostly. There's no calendar. There's a back room that fills up, and a buyer who knows which Highsmiths are first editions. When a shipment is worth talking about, the right twenty readers hear about it before anyone else.

How ListMint helps
  • Genre segments. Subscribers self-tag into mystery, sci-fi, poetry, kids' — they only hear when their shelf gets restocked.
  • One-off campaigns. No drip, no automation — just a draft, a quick segment pick, and Send. Foxglove averages one a month, sometimes three in a week.
  • Reply-to-hold. Replies route to the shop's inbox, so a regular can claim a signed copy without a checkout flow.
Profile 02 · Services & appointments
Avenida Med Spa
@avenidaspa · Austin, TX

"We can't email everyone every time. That's how you become spam."

<800
Active subscribers
94%
Cancellation fills
0
List-wide blasts / yr

The med spa that fills cancellations without nuking the list.

Tuesday at 11:14am, a Botox slot opens for 4pm. The receptionist doesn't email 4,000 people — she pulls the segment of clients within ten miles who had Botox in the last 90 days and aren't already booked. Twelve emails go out. The slot fills in seventeen minutes.

How ListMint helps
  • Geo + behavior segments. Combine ZIP-code custom fields with last-service date and booking status to micro-target.
  • Automatic exclusions. Already-booked clients drop out by rule. Nobody gets pestered for a slot they're sitting in.
  • Send caps per subscriber. A weekly cap means even our most loyal regulars never hear from us more than once in seven days.
Profile 03 · Inventory-driven commerce
Caravan Specialty Imports
@caravanimports · Brooklyn, NY

"Customs cleared at 2am. By 9 we'd sold half the saffron."

14
Shipments / yr
37%
Click rate on drops
$48
Avg cart from email

The specialty importer whose email moves at the speed of customs.

Containers arrive when they arrive. Caravan's Iranian saffron, Calabrian chiles, and Sicilian capers each have their own waitlist. When a shipment clears, the rules engine fires the right drop email to the right list — no calendar invite required, no marketing meeting at all.

How ListMint helps
  • Rules + webhooks. Your inventory system pings a webhook the moment a SKU lands; ListMint queues the matching campaign.
  • Region-specific drips. Subscribers pick the origins they care about. Iran, Sicily, Oaxaca — each its own narrow list.
  • AI subject suggestions. Three subject options drafted from the product copy. Pick one, send. No half-day brainstorm.
The feature grid (without the fog)

Everything you'd expect. Nothing you wouldn't.

We packed in the things small businesses actually use, and quietly left out the engagement-theater clutter.

Campaigns
Draft, preview across clients, send. Or queue and walk away. No templates lock you in.
Schedule sends
Pick a moment — including next Thursday at 10:00 in the recipient's own timezone.
Autoresponders & drips
Welcome flows, onboarding sequences, abandoned-cart nudges — turn any one of them off in two clicks.
List management
Subscribers live in one place. Bulk import, merge duplicates, suppress old lists with a single switch.
Segments & exclusions
Compose audiences out of behavior, custom fields, last-open dates. Exclude as easily as you include.
Custom fields
Track anything — ZIP, last purchase, favorite chile. Use any field in a segment or merge tag.
Signup forms & API
Embed a form, host a page, or post directly to the API. Subscribers land where they belong, tagged on arrival.
Analytics & reports
Opens, clicks, link heatmaps, revenue if you want it. Exportable, comparable, not theatre.
Deliverability
Open / click / bounce / complaint / unsubscribe handled correctly. We do the boring inbox math.
Rules & webhooks
Trigger sends from your own systems. POS, inventory, CRM, Stripe — fire when something real happens.
Custom domains
Send from email.yourshop.com with SPF, DKIM, DMARC, BIMI configured in a single guided flow.
AI content ideas
Subject line variants, a tighter opener, a segment cut you missed. AI as an assistant, not a co-host.
Automation & segmentation

Automate the boring half. Stay weird on the rest.

ListMint's automation is opinionated about what's worth automating: welcomes, re-engagement, and the obvious post-purchase work. Everything else stays in your hands.

  • Visual flow builderDrag a trigger, drop a wait, branch on a tag. No "Zapier degree" required.
  • Live segmentsAudiences recompute as data changes. The segment you sent to last Tuesday is not the one you'd send to today.
  • Exclusion rulesHide already-booked, recently-emailed, or VIP-only subscribers from any send in one click.
  • Send capsCap any subscriber at N emails per week, full-stop. The whole team respects the limit.
Flow — “Cancellation fill (Avenida)”
When
A booking is cancelled (webhook: booking.cancelled)
Trigger
↓
Build audience
Clients of same service · within 10 mi · last visit ≤ 90 days
Live segment
↓
Exclude
Already booked this week · emailed in last 7d · VIP suppression list
Auto
↓
Branch
If slot is < 24 hours away → urgent template · else standard
Conditional
↓
Send
"A 4pm Botox slot just opened — first to reply wins."
Live
Sunday Drop · Sept 142,134 sent · 7 days ago
Delivered
99.4%
+0.6 vs last
Open rate
62.1%
+8 vs avg
Clicks
37.4%
+12 vs avg
Unsubscribes
0.18%
Below threshold
Opens Clicks 7-day avg
MonTueWedThuFriSatSun
Bounce rate
0.31%
3 hard · 4 soft
Complaints
0
Postmaster: green
DKIM / DMARC
Pass
100% authenticated
Reporting & deliverability

The numbers you actually need. None of the vanity.

ListMint shows you what affects the next send: who opened, who clicked, who bounced, and which subscribers should probably hear from you less.

  • Open & click trackingDown to the link. Heatmaps for templates you reuse.
  • Bounce handlingHard bounces are removed. Soft bounces retry intelligently — and tell you when to stop.
  • Complaint loopsWired into the major ISPs. A complaint suppresses the address before you can refresh.
  • Unsubscribe done rightOne-click, list-unsubscribe header, immediate suppression across every list you own.
  • Authentication built-inSPF, DKIM, DMARC, BIMI — checked nightly, fixed before they bite.
  • Postmaster dashboardsGoogle & Yahoo reputations surfaced in-app. We tell you before the inbox does.
Subscribers

One subscriber. Every list. Everything you know about them.

A subscriber on ListMint isn't an email address — it's a person with custom fields, tags, send history, and a status you can actually reason about.

  • Unified profileEvery send, open, click, bounce, and form fill — for one person, in one timeline.
  • Custom fields anywhereAdd a new field; it's available in segments, merge tags, and the API immediately.
  • Hosted & embedded formsDrop a form on your site, host one on listmint.us, or POST to the API. Tagged on arrival.
  • Suppression that sticksOne global suppression list. Unsubscribes from any list, anywhere, hold across all of them.
  • Bulk import without tearsCSV, paste, or API. Duplicates merge, bad emails get flagged before they cost you reputation.
  • GDPR / CAN-SPAM helpersConsent receipts, double opt-in toggle, audit logs. The compliance work, almost done.
Subscribers4,812 active · 318 cooling · 64 suppressed
Search by email, tag, or custom field…
3 filtersGenre · MysteryExcludes · Booked
SubscriberTagsStatusLast openSends
EMelena.m@…
ZIP 78704 · Botox · last 14d		VIP BotoxEngaged3 hours ago17 / 17
JWjw@foxglove…
Mystery · Poetry · Bellingham		Mystery PoetryEngagedYesterday8 / 8
RCr.cavalli@…
Sicily list · last shipment Aug		SicilyCooling · 42d42 days ago11 / 14
SLs.lin@…
Imported · 2024-08-12 · CSV		NewsletterSoft bounce ×2—2 / 3
DMdm@halcyon…
Opted out · honors all lists		SuppressedUnsubscribed—0
Domains, integrations, the API

Plug into the stack you already have.

Send from your domain, fire campaigns from your own systems, and pull reporting wherever you need it.

Send from email.yourshop.com
A guided custom-domain flow that handles SPF, DKIM, DMARC, and BIMI in one pass. We auto-rotate keys, monitor reputation nightly, and send you exactly one email when something needs your attention.
  • Multiple sending domains
  • Subdomain isolation
  • Reputation monitoring
  • BIMI logo verification
42 integrations. The ones you'd want.
First-class hooks into Shopify, Square, WooCommerce, Stripe, Calendly, Webflow, HubSpot, and the rest of the usual suspects — plus Zapier and Make for everything else.
  • Shopify · Square · Woo
  • Stripe · Calendly · Acuity
  • Webflow · WordPress
  • Zapier · Make · n8n
REST API + webhooks, both directions.
Subscribe a customer from your POS. Fire a campaign when inventory clears customs. Pipe events into your warehouse. Idempotent, versioned, well-documented.
# POST a new subscriber, tagged on arrival
curl -X POST https://api.listmint.us/v1/subscribers \
  -H "Authorization: Bearer $LM_KEY" \
  -d '{
    "email": "elena.m@example.com",
    "tags": ["botox", "austin"],
    "fields": { "zip": "78704", "last_visit": "2025-08-22" }
  }'

# 201 Created · subscriber.id = sub_2KqRz9…
Read the API docs
Scalable, cost-conscious sending.
We run on a multi-pool sending infrastructure tuned for irregular schedules. Burst 50k in an hour, send eight a month — either way the per-send cost is the same, and there's no "starter plan tax" hiding in the throughput.
  • 50k / hr burst capacity
  • Pay-per-send, not per-seat
  • Free plan stays free at 2,500/mo
  • Pause anytime — bill goes to $0
Customers, in their own words

The numbers say it's working. So do they.

We don't pay for testimonials. We do answer support tickets within four hours, which turns out to produce a lot of unsolicited ones.

9,200+
Small businesses sending from listmint.us today
99.4%
Median delivered rate across all customer sends
$0.18
Cost per thousand sends on the growth plan
4h
Median first response from a human in support
"

We left Mailchimp because we got tired of being scolded for not sending weekly. ListMint just lets us send when the books arrive. Open rates went from 14% to 58%.

EMElena Marquez · Owner, Foxglove Books · Bellingham WA
"

The exclusion rules alone paid for the year. We stopped emailing booked clients, and our unsubscribe rate dropped by two-thirds.

RCReema C. · Avenida Med Spa
"

Honestly, I just wanted a tool that didn't make me feel like a marketer. ListMint feels like the spreadsheet of newsletters — in the best way.

DHDario H. · Caravan Imports · Brooklyn NY
FAQ

Common questions, honest answers.

Can't find what you need? Email hi@listmint.us — a real person, four hours or less.

No. There's no streak, no nag, no "engagement score" we judge you on. Inboxes do care about consistency in a domain's reputation — and we handle that for you with proper authentication, warm-up assistance, and gradual ramp-up when you've been quiet. Send when you have something to say.
Mailchimp is built for everyone, which means it's nobody's favorite. Klaviyo is excellent if you ship 14 sequences to a million subscribers a month. Beehiiv is for media. ListMint is the in-between most small businesses actually live in — flexible, cheap, capable, no Marketing Automation™ industrial complex.
Yes — CSV, paste, or API. We auto-deduplicate, validate format, and flag addresses that historically bounce. Your unsubscribes from the old tool come along; you'll never accidentally email someone who already opted out.
Free up to 2,500 sends a month, forever. Growth plans start at $19/mo and scale by sends, not seats. Pause your account and the bill drops to zero — pick up next month, next quarter, whenever. Full pricing on the pricing page; we don't hide it.
Yes, and you should. Our guided flow gets SPF, DKIM, DMARC, and BIMI configured in a single pass, with copy-paste DNS records for the major registrars. We monitor reputation nightly and tell you if anything drifts.
No, and we'd consider that a feature. AI in ListMint is scoped: subject line variations, segment suggestions, a tighter draft if you ask. Your voice stays yours.
REST API, versioned, with idempotency keys and webhooks both directions. Postman collection and OpenAPI spec live on docs.listmint.us. You can subscribe a customer from your POS in three lines of code.
You can export everything — subscribers, custom fields, suppression lists, campaign HTML, full event history — as standard CSV/JSON. We'd rather lose a customer cleanly than trap one.
Slow your roll · start sending

Stop drafting newsletters you'll never send.

ListMint takes about four minutes to set up. Free for your first 2,500 sends every month — no credit card, no streak to maintain, no marketing meetings required.

Create your free account Talk to a human first
Or just lurk in the docs — docs.listmint.us